India Yamaha Motor (IYM) has announced the launch of its much-awaited models R3 and MT-03 motorcycles in India as part of its brand campaign, “The Call of the Blue.” The R3 features R1-inspired looks and track-oriented design, while the MT-03 offers a distinct MT look with bold front face design. Both models have a 321cc liquid-cooled engine, Upside Down Front Forks, LCD instrument cluster, LED headlight & taillight, and LED indicators.
The R3 and MT-03 will be imported as Completely Built-Up Units (CBUs) and sold exclusively through select Blue Square dealerships in India. Customers can book both models on India Yamaha Motor’s website from December 15th onwards. The R3 Icon Blue & Yamaha Black, and MT-03 Midnight Cyan & Midnight Black are priced at Ex-showroom (Delhi) Rs. 4,64,900, and Rs. 4,59,900 respectively.
Commenting on this remarkable day, Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies said, “As an integral aspect of the ‘The Call of the Blue’ brand campaign, Yamaha is committed to strengthen its premium segment range by introducing models that appeal to the need of young Indian consumers.
