Sony India launched the new BRAVIA X90J, which is world’s first cognitive intelligence TV series. This TV thinks like a human brain. These high-powered televisions have Cognitive Processor XR which delivers an intelligence that reflects human cognitive characteristics which detects the viewer’s focal points, and cross-analyzes numerous image quality elements to produce a picture which is more natural and closer to human memory. Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster, the new X90J series produces supreme realism and an incredibly detailed picture. The new X90J series is available in 189 cm (75), 165 cm (65) and 140 cm (55). Sony’s Model XR-55X90J is available at Best Buy price of Rs. 139,990 from 10 June 2021 onwards.
BRAVIA X90J TV series seamlessly integrates Google TV and allows browsing up to more than 700,000 movies and TV episodes from across the streaming services. Viewers can simply talk to the TV using the Google Assistant to find what they want quickly, or to play TV shows, movies, and more without using the TV remote. Apple Home Kit and AirPlay support seamlessly integrates the user’s Apple devices like iPads and iPhones with the Sony TV for effortless content streaming.