Bajaj Allianz Life Insurance’s latest Women Term Survey 2025 reveals that Indian women are increasingly choosing term insurance as a key tool to ensure their children’s financial security. Conducted in collaboration with Pixis Global and Quals.AI, the survey covered over 1,000 salaried and self-employed women across metro, tier 1, and tier 2 cities.
The study shows that 73% of mothers are concerned about funding their child’s education in their absence, while 61% worry about their children’s financial stability in case of unforeseen events. As a result, 46% of women prefer term insurance, making it the most preferred financial product to safeguard their children’s future. Critical Illness cover (87%) and built-in health management services (50%) are among the most valued features.
In Guwahati, a growing number of women professionals are echoing this trend. Local insurance advisors noted a noticeable rise in interest from mothers seeking term plans with child income protection and health benefits. “We are seeing more women taking independent financial decisions. For them, securing their child’s future is non-negotiable,” said a leading insurance consultant in Guwahati. Bajaj Allianz Life aims to bridge existing gaps in term plans by offering flexible, comprehensive coverage to meet women’s evolving financial goals.