India’s sexual wellness industry is witnessing an unprecedented boom, and West Bengal is leading the charge. With a projected total addressable market of $8.7 billion by 2030, the sector is evolving from taboo to trend—driven by growing awareness, digital access, and a cultural shift around intimacy and self-care.
Data from MyMuse, a market leader in the space, reveals that 88% of its orders now originate beyond metro hubs like Mumbai and Delhi. West Bengal alone has recorded a 179% year-on-year growth, with non-metro regions such as Darjeeling (2100% spike), Howrah, and North 24 Parganas also showing robust adoption.
Kolkata stands out as a consistent performer, with sustained engagement and high web traffic volumes. Industry players credit the city’s openness to digital platforms, discreet e-commerce delivery, and evolving consumer attitudes for this rise. Once limited by offline constraints, the Kolkata market is now a key driver of national demand. Media influence, celebrity endorsements, and a growing number of educational creators have further accelerated acceptance. With more Indians—especially in Tier 2 cities—embracing sexual wellness, West Bengal’s leadership underscores a deeper transformation in how the country perceives pleasure, wellness, and body confidence.