Pampers, a leading diapers brand, released a film to #WelcomeToTheWorld newborns. This film hopes to spread a ray of reassurance that babies are being born into a world that is filled with love, courage, and unity.Pampers deeply understands the shifting realities of new parenthood in this unprecedented time. Building on the insight that no matter the uncertainty that surrounds her, a mother is engulfed with hope and a deep sense of positivity when she holds her baby for the very first time, the film shares a mother’s wish for her child during this time of uncertainty. The film is a beacon, leaving viewers with a feeling of faith and courage to not only move forward but also come together for good. The film captures a mother’s strength and positive outlook for her baby during this situation that the world never faced before. The film portrays the true essence of the new world that will unfold for her new born with each step and each milestone. “The idea for this film came from a conversation with a new mother. Pampers #WelcomeToTheWorld highlights an important message – a message of hope. We hope that this film encourages new moms to re-imagine the world as they welcome their bundle of joy – filled with hope and love”, said Abhishek Desai, Category Leader(Baby Care) of P&G Indian Subcontinent.
