Beauty company Avon has launched a new brand campaign, ‘Watch Me Now’ calling on people to reconsider their views of the iconic company. Avon, which has been transforming women’s lives by doing beauty differently, has evolved its positioning to better reflect the Avon of today – an innovative, bold and inclusive beauty brand. Launched to coincide with Avon’s 135th birthday, ‘Watch Me Now’ is a testimony to Avon’s heritage as a purpose-driven company – using the power of beauty to create opportunities for people to earn on their own terms. It celebrates the success of the Avon brand, its people, activism, and products.
‘Watch Me Now’ includes a new visual identity and update to the Avon logo, the first in decades, as well as a bolder more confident tone of voice that is more relevant for the brand’s millions of beauty advisors and customers today. The new logo has already begun appearing on products and brochures and includes reference to the curves of the original 1930’s Avon logo. In addition to this, Avon has also launched a digital film that brings out real-life positive stories of women who have transformed themselves through experiential learning and mutual support.
