Leading telco Vi has announced a significant milestone as part of its latest ‘Be Someone’s We’ campaign: the completion of its ambitious goal of ‘100 towers every hour’ as part of its ongoing network expansion across India. Post the successful FPO earlier this year, the company has been rapidly expanding its network, rolling out new infrastructure, and has achieved a remarkable milestone of adding 100 towers every hour.
With this Vi’s ‘Be Someone’s We’ campaign, which emphasises the importance of fostering connections and coming together in support of others, takes on a new meaning by extending it to Being Someone’s We from wherever you may be. Commenting on the campaign, Avneesh Khosla, CMO, Vi, said, “’Be Someone’s We’ reminds everyone about the power of connections.”
Commenting on the campaign, Rohit Dubey, ECD, Ogilvy, said, “Crafting ‘Be Someone’s ‘We’, From Wherever You May Be’ was a creative tightrope walk, balancing appeals to both heart and mind.” The campaign has gone live with the much-anticipated Border-Gavaskar Trophy beginning November 22, reaching people through various mediums, including TV, digital, etc.