The Maha Kumbh Mela, a once-in-12-years spiritual phenomenon spanning 156 km with 22 pontoon bridges, has been held from 13th January to 26th February, 2025, in Prayagraj, Uttar Pradesh. This massive event is expected to have a footfall of 40 crore pilgrims this year, making it one of the largest human gatherings. To make The Maha Kumbh Mela accessible to all, leading telecom operator Vi has partnered with Shemaroo to live-stream it on Vi Movies & TV.
Vi customers can experience the Shahi Snans on Makar Sankranti (January 14), Mauni Amavasya (January 29), and Maha Shivratri (February 26), as saints and devotees take holy dips in the sacred waters. Users can also access exclusive recorded content, anchored tours of Akharas, cultural performances of folk music and devotional songs, as well as stories of the colossal infrastructure supporting millions of pilgrims.
This initiative underscores Vi’s commitment to leverage technology for connecting people. Devotees can embark on this spiritual journey on the Vi Movies & TV App or Vi App under the Vi Movies & TV Tab and live stream the content anytime, anywhere—powered by Shemaroo.