Essilor®, a global leader in eyewear, has launched a new campaign featuring Indian cricket star Virat Kohli, spotlighting its advanced lens solutions—Eyezen® and Varilux®. The campaign aims to enhance brand visibility and educate consumers about the benefits of these products.
The first phase of the campaign showcases Eyezen®, designed for individuals frequently using digital devices. The promotional film highlights the strain caused by prolonged screen time, with Kohli himself advocating for Eyezen® lenses. These lenses are crafted to alleviate digital eye strain and filter harmful blue-violet light, providing both comfort and protection.
In the second phase, Kohli promotes Varilux®, progressive lenses for those experiencing presbyopia. The campaign film features a poignant moment where Kohli advises his former coach to switch to Varilux® lenses for improved vision. Varilux® lenses are known for their advanced AI technology, which offers a seamless transition between different vision ranges, addressing the challenges of aging eyes.
Narasimhan Narayanan, President of EssilorLuxottica South Asia, expressed enthusiasm for the partnership, praising Kohli’s alignment with the brand’s mission to promote eye health. Kohli, also an Eyezen® user, emphasized his personal satisfaction with the lenses’ performance.In Guwahati, the campaign is anticipated to drive significant interest as residents increasingly seek advanced vision solutions amidst growing digital device usage. The integration of Kohli’s endorsement with Essilor®’s innovative technology is expected to resonate well with the city’s consumers.