Vi Movies & TV, the content aggregator platform from Vi, is witnessing a surge in viewer engagement ahead of India’s 79th Independence Day, combining live events with curated patriotic content from top OTT platforms. The platform enables Vi users to stream the Flag Hoisting ceremony and Prime Minister Narendra Modi’s address live from the Red Fort, New Delhi, free of subscription, while also offering a special watchlist featuring films and series such as Uri: The Surgical Strike, Mukhbir – The Story of a Spy, Sam Bahadur, Avrodh: The Siege Within, and Neerja.
With subscription plans starting at Rs. 154, Vi Movies & TV provides access to 17 leading OTT platforms, including JioHotstar, SonyLIV, ZEE5, and Shemaroo, creating a single-point solution for premium content and reducing the need for multiple subscriptions. Analysts note that such bundled offerings are driving growth in digital content adoption and customer stickiness across key markets.
Local retailers report strong footfall and digital recharge activity, reflecting growing consumer preference for convenient, multi-platform access to entertainment and national events.