Telecom giant Vi (Vodafone Idea) has launched Vi Finance, a new digital platform within the Vi App, offering seamless access to personal loans, fixed deposits, and credit cards. The service has been rolled out in collaboration with Aditya Birla Capital, Upswing Financial Technologies, and Credilio to address customers’ evolving financial needs. The initiative marks Vi’s foray into the digital finance ecosystem, transforming the Vi App into a one-stop solution for lifestyle and financial services. With a fully digital, paperless process, users can secure personal loans from ₹50,000, book FDs with interest up to 8.4%, and apply for credit cards from top banks—all with minimal documentation.
Avneesh Khosla, CMO, Vi said, “At Vi, we are committed to bringing convenience to our customers’ lives through digital solutions. By making financial solutions easy, quick, and accessible within the Vi App with Vi Finance, we are enabling customers to take control of their finances without the usual complexities. Our partnerships with trusted financial institutions ensure that every customer can find the right product for their needs. We believe this digital-first, paperless approach will simplify how millions of Indians manage their finances.”
Where smartphone penetration is rapidly rising, Vi Finance is expected to gain strong traction among digitally savvy youth and small business owners. With growing interest in hassle-free digital banking and investment tools, the new platform offers much-needed flexibility and speed for Assam’s urban consumers. Vi Finance is now live on the Vi App, available on both Android and iOS platforms.