Leading telecom operator Vi has announced a significant step forward in protecting its users from spam. Starting today, the company is introducing a spam management solution powered by AI and ML. This new solution is designed to proactively detect and flag potential spam messages through a machine-based automated solution, helping Vi users’ maintain a secure and clutter-free mobile experience.
Since its initial testing phase, the solution has already flagged over 24 million spam messages. With spam messages on the rise, which are often used as a gateway to frauds, Vi’s Spam SMS solution will safeguard customers by identifying and managing unsolicited and potentially harmful text in real time.
Speaking on the development, Jagbir Singh, CTO, Vodafone Idea Limited, said: “As more customers embrace digital communication, we recognize the growing threat posed by SMS-based spams and potential scam attempts. As part of its broader commitment to customer safety and experience, Vi is continuously working to develop solutions to curb spam, including voice calls, to ensure its users are further protected from unsolicited calls.