Vi-John, India’s leading shaving cream brand with over six decades of grooming legacy, has launched its new integrated campaign, “Photocopy Nahi, Original Dikho,” featuring brand ambassador Ranbir Kapoor. The campaign highlights grooming as a reflection of individuality and authenticity, rather than imitation.
Ranbir Kapoor, bringing charisma to the message, said, “Today’s generation doesn’t want to blend in—they want to stand out. Grooming plays a big part in how you express your originality. I love that Vi-John is telling young men to stop being a photocopy and start owning who they are.” Conceptualized by Havas Creative India and executed with Dentsu Media, the campaign spans TV, print, digital, and social media. It also introduces Vi-John’s premium shaving range, including sulphate-free and dermatologically tested products, reinforcing its commitment to modern grooming needs.
In Kolkata, one of India’s most style-conscious markets, the campaign is expected to resonate strongly with young professionals and students. Retailers in the city note that demand for grooming products with a mix of tradition and modern appeal has been steadily rising, and Vi-John’s new positioning could capture a larger share of this evolving consumer base. Vi-John’s leadership said that the campaign is not just about products but about enabling confidence and originality, ensuring the brand remains relevant for the next generation while staying true to its trusted legacy.