To tap into the booming Indian esports market projected to reach $140 million by 2027, Vodafone Idea (Vi) and internationally acclaimed esports organization Team Vitality have joined forces. This strategic collaboration aims to democratize access to the esports ecosystem, creating unprecedented opportunities for enthusiasts.
The partnership spans brand sponsorships, content collaborations, gaming events, and exclusive experiences, granting Vi customers access to Team Vitality tournaments and teams. Avneesh Khosla, CMO at Vi, expressed excitement about the venture, stating, “We are excited to partner with one of the leading esports organizations of the world – Team Vitality. Together, we aim to drive and democratize access to the esports ecosystem in India.”
Randall Fernandez, Managing Director, Team Vitality India, echoed the enthusiasm, saying, “We are exhilarated to announce our partnership with Vi. We will unlock new horizons searching for aspiring gaming talent across the length and breadth of the country.”
