Vi, India’s leading telecom operator aims to participate as a major player in multibillion-dollar Indian advertising industry, as the Digital Adex juggernaut moves ahead unabated. Vi announced the launch of its own world class ‘Ad-Tech’ platform – Vi Ads (an AI/ML driven Adtech platform) that gives marketers a programmatic media buying platform that is cutting edge and ROI focused.
Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through multiple channels like Vi owned digital media – Vi App, Vi Movies & TV App, and traditional channels like SMS, IVR calls. One of the key differentiators of Vi Ads is that it will be media agnostic and empower marketers to engage with Vi users on external media channels and publisher partners of ViAds. Additionally, Vi Ads will offer a self-serve interface enabling marketers with full control of their campaigns from campaign set up, tracking campaign performance to driving campaign insights.
The Vi Ads Platform has been built in partnership with TorcAi (a global provider of audience infrastructure and programmatic solutions) that leverages advanced data sciences & machine learning to stitch together legacy marketing & advertising technology platforms with new breed technology.