Cricket legend Sourav Ganguly has been appointed as the brand ambassador for Veedol, a leading lubricant brand in India, by Tide Water Oil Co. (India) Ltd. This partnership signifies a pivotal move for Veedol as it seeks to enhance its brand presence and solidify its market position across India.
The brand values honesty, transparency, and enduring relationships, as reflected in its advertising tagline ‘RakheSaaf, Dil Se’.Expressing enthusiasm, Mr Arijit Basu, Managing Director, Tide Water Oil Co (India) Ltd said, “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador.”Veedol, a renowned brand with over 70 countries’ market presence, is regarded as the ‘Professional’s choice’ globally, gaining significant prominence within the global workshop community.Respected and trusted in the industry. Commenting on the association, Mr Sourav Ganguly said, “Together, we will strive to inspire and connect with our audience, showcasing the best of what we both have to offer.”
.Veedol provides a comprehensive range of lubricants for both the Automotive Aftermarket (Retail) and Institutional (B2B) segments. With a pan India footprint, Veedol is one of India’s most prominent lubricant brands, with consolidated revenue from operations of Rs 1931 crore as of 31st March 2024.
