Skybags with its new Summer 2022 collection of travel bags is all set to capture the new trend with its bold, colourful and vivacious prints which have been unveiled in its latest campaign ‘Chase the world’. The campaign features Varun Dhawan, aims to rightly capture the impulsive, fun and fashion sensibilities of today’s youth. Skybags is the pioneer and market leader in Printed Hard Luggage Category in India. Varun’s vibe connects with millennials and GenZ consumers, who are looking to make a statement with stylish & eye-catching Skybags design and functionality.
The campaign is ready for a 360-degree launch across TV, Cinema, digital platforms & OOH for a maximum impact. Interaction between the brand & the audience will be on the digital platforms, where people like to share their travel experiences through pictures, vlogs and more. The campaign highlights three recently launched most stylish range of luggage bags – the Globerunner, the Openskies and the Abstract. Abstract is a sturdy on account of its polycarbonate material and sports a printed PC film on the outside; with two colour options, Green and Yellow. It features dual 360-degree rotating wheels, secured TSA lock & anti-theft zipper. Globerunner comes with two colour options – Blue Atoll and Corsair. It has dual wheels for convenience of carrying & 3 dial combination lock for safety. Openskies is a more premium and stylish range.
Made of lightweight Polycarbonate material, the printed PC film on the outside features a uniquely styled gradation of colours. The range comes equipped with several features such as Secure TSA lock and anti-theft zipper as well as a wet pouch for toiletries. It is available in two colours – pink and blue.