Vanish has joined hands with Avataar. Me to create an immersive Augmented Reality experience for its consumers. The brand has also launched its new campaign showcasing Vanish’s revolutionary formulation while highlighting ‘dry clean like results at home’. Vanish is India’s No. 1 stain removal brand and a premium laundry additive. It is available in both powder and liquid format is available across the country in modern trade stores, e-commerce sites and local Kirana stores. The price range starts from Rs. 59 onwards.
Vanish in its campaign showcases the product efficacy through live demos highlighting the importance of ‘seeing is believing’ by addressing laundry issues of the audience. The new campaign is based on a study on consumers’ perspective on dry-cleaning vs washing clothes at home. Vanish has undergone rigorous testing and the results indicate that Vanish liquid/powder when used with regular detergent, provides dry clean like results at home where even daily wear garments look brighter and whiter after every wash. Its Oxy power with the power of a million Oxygen bubbles boosts the user’s laundry experience while being gentle and safe on the garments.