Upstox, a leading Indian investment platform, has unveiled a suite of innovative features as part of its ‘Invest Right, Invest Now’ campaign, aiming to simplify and enhance the investing experience for users across India.The campaign focuses on educating users about the benefits of passive investing, specifically through SIPs in Index Funds. Upstox has reimagined its app features to offer a seamless, intuitive, and engaging investment process. New tools include Stock SIPs, Wealth Tracker, Gold, and Fixed Income, providing users with a holistic investing landscape.
In response to the common challenges faced by new investors, Upstox has analyzed over 10,000 Mutual Fund schemes, presenting users with a curated list of ‘Top Funds’ based on risk and return metrics. The revamped Mutual Fund section also includes “Truths Of Investing,” a resource that simplifies complex concepts, such as the potential of compounding, for easy comprehension and implementation.
Amit Lalan, Director, Upstox, expressed gratitude for the positive reception of their efforts in creating awareness about financial investments nationwide. Upstox, with over 13 million users, aims to increase equity participation, particularly in Assam, where it has experienced significant growth.Upstox’s commitment to a customer-centric approach is evident in features like the “Simplified stock analysis page” and the educational initiative “UpLearn.” The company, also the official sponsor of the 2023 World Cup, introduced a social media campaign, “Khaata Khola Kya?” to encourage users to start their investment journey during the World Cup period.Looking ahead, Upstox seeks to provide a comprehensive, 360-degree approach to investing, fostering a culture of diverse financial participation in India.
