One of India’s largest investment platforms Upstox (also known as RKSV Securities India Pvt. Ltd.) launched its Indian Premier League (IPL) 2022 campaign, ‘Own Your Future. The campaign includes a series of lighthearted videos elaborating how one can ‘Make your favorite companies work for you.
The goal of the campaign is to promote financial inclusion in the country by encouraging young Indians to participate in the equity market, invest wisely and own assets that will grow over time and help them take control of their future. The first two videos of the series were released along with the launch of Tata IPL 2022. One video shows a reunion of three friends where they discuss their career developments. Another video in the series captures a meet-up between two friends at a cafe to discuss a friend’s promotion. The company currently has over 9 million customers and aims to reach users living in remote corners of the country. The multimedia marketing campaign includes commercials on television, digital, and social media platforms.
The Co-Founder of Upstox Kavitha Subramanian said, “We are positive that this campaign will help drive a culture of equity investment in India, as well as encourage more Indians to take charge of their financial future.”