Upstox has introduced an innovative campaign titled ‘Cut the Kit Kit, Get in the Market’, aiming to assist retail investors in making informed investment decisions amidst market noise.The campaign seeks to address the challenges faced by investors, including mis-selling financial products, misleading advice, and information overload. Through research, Upstox identified common pitfalls such as prioritizing returns over risk assessment and succumbing to a one-size-fits-all approach in financial planning.
To combat these issues, Upstox aims to simplify the investment process and empower users to invest wisely. The campaign’s centerpiece is a series of films highlighting the overwhelming market noise symbolized by the term “kit kit.” These films depict scenarios where individuals are bombarded with confusing advice until they discover clarity through Upstox’s intuitive platform.
Kavitha Subramanian, Co-Founder of Upstox, emphasized the company’s mission to provide accessible information and tools for wise investing across all asset classes. The campaign underscores Upstox’s platform features, including curated mutual funds, goal-based investing, informed stock choices, and comprehensive wealth tracking.Partnering with Lowe Lintas for conceptualization, Upstox aims to reach audiences nationwide through digital, TV, and social media platforms, including collaborations with JioCinema and Star for the IPL. With over 1.3 crore customers, Upstox continues to innovate, offering tailored modes for both novice investors and advanced traders.
