udaan, India’s largest e-business-to-business (eB2B) platform, has reported significant growth in 2024, with a 70% increase in daily buyers and a 65% surge in revenue run rate. The platform delivered over 2.45 billion units of products, weighing more than 7 lakh metric tonnes, reinforcing its leadership in kirana commerce.
The FMCG category witnessed an 85% year-on-year (YoY) growth, driven by a 50% increase in product orders by retailers. Private label brands saw an exceptional 250% growth in revenue run rate, reflecting rising demand for high-quality, value-driven products. Additionally, udaan deployed electric vehicles (EVs) in Bengaluru for last-mile delivery, marking a step towards sustainable logistics.
Vaibhav Gupta, Co-Founder and CEO of udaan, said, “With strong sustainable growth, we are not just enabling kirana commerce but actively leading its transformation. As we look forward to 2025, our focus remains on innovation, efficiency, and strengthening Bharat’s kirana ecosystem.” udaan’s expansion has been instrumental in providing local retailers with access to a wider assortment of FMCG products, staples, and personal care items.