TVS Motor Company has unveiled a new campaign for its electric scooter TVS Orbiter, positioning the vehicle as a mobility solution for India’s new-age urban generation balancing busy schedules, work, fitness, friendships and personal aspirations. Built around the theme “Always On The Move With You”, the campaign showcases TVS Orbiter as a smart, stylish and practical electric scooter designed for consumers constantly on the go. The campaign film captures everyday moments such as college runs, office commutes, gym sessions, side hustles and late-night outings, reflecting the fast-paced lifestyles of urban youth.
Adding a nostalgic touch, the campaign integrates the popular Bollywood song ‘Idhar Chala Main Udhar Chala’ to highlight the spontaneity and energetic rhythm of city life. Speaking about the campaign, Saurabh Kapoor, Vice President – Marketing, EV Business at TVS Motor Company, said today’s urban consumers seek mobility solutions that align with their progressive mindset while offering practicality, comfort and smart technology.
Conceptualised by Kinnect, the campaign also highlights key features of the TVS Orbiter including large front alloy wheels, a 34-litre twin-helmet boot space, IDC range of 158 km, long flatform seat and straight-line footboard. The scooter also comes equipped with features such as Cruise Control, Hill Hold, Reverse Parking Assist, Crash Alerts, Anti-Theft, Geo-Fencing and Time-Fencing.