TVS Motor Company marked a milestone at EICMA 2025 with a commanding debut, unveiling six new models across petrol and electric platforms, next-gen AR-enabled Heads-Up Display helmets, and connected vehicle technologies. The company also showcased its global growth strategy and reaffirmed its commitment to European expansion.
The lineup featured revolutionary concepts such as the TVS Tangent RR supersport, TVS eFX three o electric motorcycle, TVS M1-S electric maxi-scooter, TVS RTR HyprStunt urban sports concept, the adventure-focused TVS Apache RTX 300, and the futuristic TVS X. In a major highlight, the revitalised Norton brand returned with modern engineering rooted in over a century of racing legacy, backed by TVS’s £200-million investment. TVS Chairman Sudarshan Venu said the debut underscores the brand’s global ambition. “We underline our vision to serve customers in Europe with passion, precision and pride,” he said.
In Guwahati, TVS’s EICMA showcase reinforces rising aspirations in Northeast India’s two-wheeler market, where demand for performance bikes and electric mobility is growing. Dealers expect heightened interest in premium models and advanced EV offerings once launched in India. With AR helmets built with Swiss startup Aegis Rider and expanded SmartXonnect features, TVS aims to redefine tech-led mobility as it prepares European rollout between 2026 and 2027.