TVS Motor Company has rolled out a nationwide service campaign aimed at encouraging customers to begin the New Year with a focus on vehicle health and safety. Titled ‘Resolve, Refresh & Ride’, the campaign will run from December 20, 2025, to January 5, 2026, across all authorised TVS service centres in India. The initiative underlines the importance of regular servicing to maintain safety, performance and riding comfort. It also reflects the company’s customer-focused approach, with an emphasis on improving ownership experience beyond the purchase of the vehicle.
During the campaign period, customers can avail a comprehensive vehicle health check covering key components such as the engine, brakes, electrical systems and suspension. TVS is also offering vehicle health reports for its Apache and Ronin range, along with options for annual maintenance plans, extended warranty, roadside assistance, labour services, value-added services, genuine spare parts and engine oil. The campaign is open to all customers nationwide. Service appointments can be booked through the company’s official website, QR codes at service centres or the TVS Connect App.
In Guwahati, where two-wheelers are a primary mode of daily transport, especially for office commuters and small traders, demand for timely servicing typically rises before and after the year-end travel season. Local dealers note that preventive maintenance campaigns such as this help riders prepare their vehicles for longer intercity trips and changing road conditions, while also improving overall vehicle life and resale value in the Assam market.