TVS Motor Company has unveiled the 2025 edition of its flagship naked street bike, the TVS Apache RTR 310, redefining street performance with cutting-edge technology, sharper styling, and first-in-segment features. Priced from ₹2.39 lakh to ₹2.75 lakh (ex-showroom), the new model was launched in Bengaluru on July 16 and is now available across major metros, including Guwahati.
Equipped with an OBD2B-compliant engine, the RTR 310 boasts real-time emission monitoring, improved responsiveness, and a Gen-2 digital cluster with multi-language UI. Riders can opt for the factory-customized Built-To-Order (BTO) version, which includes high-performance add-ons like cornering drag torque control, launch control, and keyless ride. The 2025 Apache also flaunts three new bold colour options, hand guards, sequential turn indicators, and a transparent clutch cover. Delivering 35.6 PS at 9,700 rpm and 28.7 Nm at 6,650 rpm, the freestyler promises an adrenaline-filled yet sustainable ride.
In Guwahati, a city with rising demand for premium performance bikes among young professionals and street-riding enthusiasts, dealers report heightened inquiries. “The tech-loaded Apache RTR 310 aligns well with the evolving taste of our urban customers,” said a local showroom executive.
Speaking about the launch,Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “The TVS Apache RTR 310 has been a trendsetter in the naked sports segment since its debut. With the 2025 edition, we’re building on its bold legacy by integrating future-ready tech, intuitive digital interfaces, standout styling and with unwavering commitment to rider safety. This refreshed freestyler reflects the new era of motorcycling, one that is connected, customizable, and committed to sustainability. We’re proud to bring this upgraded experience to our community of TVS Apache riders who live to push boundaries every day.”