TVS Motor Company has launched a new nationwide campaign for its flagship electric scooter, TVS iQube, positioning it as “India’s Favourite Family EV” while marking one of its biggest television pushes to date. The campaign highlights the strong emotional connect built with over 8.5 lakh families across the country and underscores the brand’s growing role in India’s electric mobility journey. With a high-impact rollout, the campaign will feature across major platforms including the IPL and films, aiming to reach a wide and diverse audience. TVS Motor said the campaign reflects its focus on customer-driven innovation and everyday usability.
The campaign film showcases the scooter’s role in daily life — from school runs to office commutes — while highlighting features such as pillion backrest, hill hold assist, smart connectivity and large storage. It carries the message: “Behind every happy family is a TVS iQube.” TVS iQube is built around three core principles — power of choice, peace of mind, and simplicity — aimed at making EV adoption easier. The scooter is currently available in over 1,000 cities through more than 3,300 dealerships.
In Guwahati, the campaign is expected to boost EV awareness and adoption, especially among urban families looking for cost-effective and reliable commuting options. With rising fuel costs and improving charging infrastructure, dealers say the TVS iQube is gaining traction as a practical family scooter in Assam’s largest city.