Truecaller increase the reach of DCW 181 Women Helpline

The Delhi Commission for Women’s Helpline – ‘181’ received 200% more calls by integrating the 181 Women’s Helpline Quick Dial Feature within the Truecaller App. Truecaller started displaying the women’s safety helpline number -181 – on its dialer, as part of its campaign on crimes against women and girls – #ItsNotOk.
The Commission’s helpline 181 received around 2000 calls per day which has now grown to more than 4,000 calls per day resulting in almost a 200% increase in total calls received per day. A significant portion of the 65.5k calls received in March were to enquire about the role of the 181 Women Helpline and understand its role in the safety of women and girls.

They continue to seek help from the 181 women helpline in cases related to domestic violence, sexual assault and other crimes. In April 2022, 181 women helpline received a call from a woman’s brother who informed that his 31 year old sister had been held captive at her matrimonial home in Chhattisgarh and was being beaten up by her husband on a regular basis. Immediately, the 181 Women Helpline team spoke with senior police officers in Chhattisgarh and kept taking follow up till the girl was rescued by them. The girl has now returned to her paternal home in Delhi.
The Chairperson of the Delhi Commission for Women Ms. Swati Maliwal said, “The Commission has set up robust systems to handle the increase in calls and is further strengthening the same with the help of the Delhi Government.”

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