Trends as a brand wants to participate in festivities and celebrations of customers through engaging initiatives. Thus the idea of Pujo 5 days 5 looks for fashion was transformed to a consumer engagement program named Saj Parbon in 2022. Trends association with Pujas echoes commitment to going hyperlocal with consumer engagement initiatives across festivals.
This year Trends have taken Saj Parbon to 21 districts across West Bengal and paras spread across these 21 districts. Each Trends stores are also decked up with Puja collection and depicted the 5 days of fashion look with styling expertise, so that it will be helpful for consumer to select their 5 days of fashion looks from our stores.
For consumer it’s not only our festive collection which is very vibrant but as a brand we also need to connect emotionally with the culture of West Bengal and thus we have the integration of fashion and culture. Mr. Sean Banerjee, actor said, “I had a great time, I’m humbled and thankful to Trendz & Star Jalsha for making me a part of this collaboration”. Mr. Parambrata Chatterjee and Mr. Vipin Tyagi presenting awards during the Reliance Trends’ Saaj Parbon celebration and award ceremony.