Toyota Kirloskar Motor (TKM) has announced the east zonal flag-off of the ‘Great 4X4 Expedition by Toyota’, marking the fourth off-road journey across India. The event will take place from October 13th to 15th, 2023, in Ajodhya Hill Top, Purulia, West Bengal. The first of the expeditions began in May 2023 and has been successful in the Southern, Western, and Northern regions of India. The initiative aims to provide a unique 4-wheel drive experience to the 4×4 SUV community, promoting ‘Mass Happiness’ and ‘Mobility for All’.
This exhilarating event features a convoy of remarkable 4-wheel drive (4WD) SUVs, includingToyota’s admired models – Hilux, LC300, Fortuner, and Hyryder AWD (All Wheel Drive). The owners of SUVs from other brands are also taking part in the fun-filled & adventurous drive of Toyota, fostering a spirit of thrilling off-roading experience. Speaking onthe fourth edition of the ‘Great 4×4 Expedition by Toyota’, Mr. Atul Sood, Vice President – Sales and Strategic Marketing – Toyota Kirloskar Motor, said, “Needless to mention, the off-roading drives are being conducted under the expert supervision of 4X4 specialists with necessary safety protocols in place, ensuring that participants could enjoy the thrills while being secure.
