Toyota’s fourth regional ‘Great 4X4 Expedition’ took place in Eastern Region Culminates

Toyota Kirloskar Motor (TKM) completed its ‘Great 4X4 Expedition by Toyota’ in the East region, marking an extraordinary off-roading journey. The latest installment of the series, which began in Southern India and continued through Western and Northern regional drives, has captured the hearts of discerning 4X4 enthusiasts.

The Toyota 4X4 SUVs, including the Hilux, LC300, Fortuner, and Hyryder AWD, were showcased in an experiential drive at Ajodhya Hill Top in Purulia, West Bengal. These SUVs are known for their exceptional off-road capabilities and driving comfort. The event brought together a diverse group of participants, including owners of Toyota and other SUV brands, creating a dynamic atmosphere filled with excitement. Toyota’s rich motorsport heritage continues to inspire the development of versatile 4X4 SUVs, built on the renowned QDR (Quality, Durability, and Reliability) principle, which has earned the trust of millions of customers.

Marking the success of East Zonal ‘Great 4X4 Expedition by Toyota’, Mr. Atul Sood, Vice President of Sales and Strategic Marketing, Toyota Kirloskar Motor said,“ As we celebrate the successful conclusion of the East Regional ‘Great 4X4 Expedition by Toyota,’ we extend our heartfelt appreciation to all the participants, supporters, and partners who have played an integral role in this extraordinary journey.

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