Toyota Kirloskar Motor launches the fifth ‘Great 4X4 Expedition’ in India’s Northeast

Toyota Kirloskar Motor (TKM) has initiated the adrenaline-pumping “Great 4X4 Expedition by Toyota” from Guwahati, marking the fifth leg of its series of exhilarating off-road drives across India. This groundbreaking event in the Northeast promises an unforgettable experience, uniting fervent off-roaders amidst the breathtaking landscape of PRP Valley and the scenic locales of Meghalaya.

Commencing from March 8th to 10th, 2024, this expedition amplifies TKM’s commitment to engaging with the 4X4 SUV community nationwide. Participants will embark on a journey of exploration and adventure, driving iconic models such as the Hilux, LC300, Fortuner, and Hyryder AWD, alongside owners of SUVs from other brands.The expedition entails traversing through the rugged terrain of PRP Valley, encountering natural obstacles like articulation, side inclines, and rocky beds, showcasing the exceptional capabilities of the 4X4 vehicles. With safety as a paramount concern, TKM ensures necessary precautions and expert guidance for all participants.

Moreover, aligning with Toyota’s sustainability goals, an environment preservation initiative invites each participant to contribute to tree plantation virtually, promoting ecological balance in collaboration with Sankalp Taru NGO.Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business of TKM, emphasized the expedition’s essence of camaraderie, adventure, and environmental consciousness. He expressed gratitude to all participants and extended wishes for a joyous expedition, underscoring TKM’s commitment to fostering inclusivity and environmental stewardship.

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