Toyota Kirloskar Motor (TKM) has strategically launched the Exclusive Edition of its InnovaHyCross in the ZX(O) grade, priced at Rs. 32,58,000/- ex-showroom. Available from May to July 2025, this limited-edition model features a dual-tone exterior in Super White and Pearl White, along with black accents on key exterior components. Interior upgrades include a dual-tone instrument panel, new seat materials, and added features like an air purifier and wireless charger, enhancing the overall driving experience.
This launch comes at a time when the Indian automotive market is seeing a significant shift towards eco-friendly and feature-rich premium vehicles. The InnovaHyCross, with its hybrid electric system, offers an attractive blend of performance, fuel efficiency, and reduced environmental impact, appealing to a growing base of environmentally conscious consumers.
The launch of the Exclusive Edition is well-timed, as the region witnesses increasing demand for premium, feature-laden vehicles. With rising affluence and a growing preference for environmentally sustainable options, Toyota’s focus on hybrid technology and stylish design positions the InnovaHyCross as a strong contender for affluent customers in the region, balancing luxury with eco-consciousness.