Toyota Kirloskar Motor has unveiled its rugged yet premium Hilux Black Edition at Topsel Toyota, Siliguri, bringing a bold refresh to its iconic pickup. Priced at ₹37.90 lakh (ex-showroom), this 4X4 powerhouse features a 2.8L turbo-diesel engine delivering 500 Nm torque, paired with advanced off-road capabilities and premium comfort features like 7 SRS airbags, 8-inch infotainment, and leather upholstery.
The all-black exterior—including grille, ORVMs, alloy wheels, and sleek LED lights—offers a striking blend of aggression and elegance, appealing to both adventure seekers and urban professionals. The launch was graced by entrepreneur and philanthropist Ravindra Kumar Jain alongside Toyota’s East Zone VP Arun G. Nair.
Dealerships in West Bengal are already seeing strong interest. Market experts believe the Hilux Black Edition will find favor among affluent buyers engaged in cross-border trade and agribusiness, where robust utility vehicles with luxury appeal are in growing demand. With rising aspirations and demand for lifestyle vehicles across the Northeast, Toyota’s strategic push with the Hilux Black Edition is set to redefine expectations in the premium utility segment.