Affordable food delivery platform Toing has officially launched its services in Guwahati, expanding its presence to six emerging cities across India, including Pune, Agra, Vadodara, Nagpur and Nashik. The app, introduced in the second half of 2025 with Pune as its first market, guarantees the lowest item prices by matching or beating restaurant table menu prices while charging no packaging or platform fees.
Designed primarily for students, early job-goers and value-conscious Gen Z consumers, Toing aims to make food delivery an everyday option rather than an occasional indulgence. Users can order a wide range of dishes such as biryanis, burgers and bowls for under Rs. 99. Popular Guwahati restaurants including Rang De Basanti Dhaba, Burger King, Govindam and Fat Belly are already listed on the platform, offering cuisines ranging from North Indian and Chinese to chaat and continental fast food. The launch ahead of Valentine’s Day allows customers to order local favourites such as pizzas, momos, rolls and biryani.
In Guwahati, the entry of Toing is expected to intensify competition in the city’s fast-growing online food delivery segment, particularly among price-sensitive student and young professional communities, potentially pushing restaurants and competing platforms to offer more value-driven deals. Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, said the expansion targets Gen Z and college-goers, noting that Guwahati’s strong student population makes it “the perfect landscape for Toing.” With over one million downloads nationwide and a 4.5 rating, the platform is positioning itself as a strong alternative in the value-driven delivery space.