Toyota Kirloskar Motor (TKM) has started its third leg of its ‘Great 4X4 Expedition’ in the northern region of India, following its inaugural drive in the Southern Region of Karnataka State in May 2023 and the second drive in the West Region. The ‘Great 4×4 Expedition by Toyota’, a South and West-based initiative, aimed to unite motoring enthusiasts across India. The initiative included specially curated drives and breathtaking green landscape views. TKM has launched its third 4×4 Expedition in the north region, starting at Hoshiarpur. The initiative aims to promote ‘Mass Happiness and Mobility for All’ and fuel the passion for adventure among the 4×4 SUV community.
Toyota is offering an experiential drive from Gaj Retreat in Hoshiarpur, featuring challenging terrains and 4X4 vehicles. The 4WD trail will feature natural obstacles, slushy terrain, and rocky beds at Kikar, showcasing vehicle versatility. Toyota prioritizes customer safety.
Experienced professionals will guide participants. Mr. Atul Sood, Vice President – Sales and Strategic Marketing, Toyota Kirloskar Motor, said, “Through the ‘Great 4X4 Expedition by Toyota,’ we aim to inspire individuals to not only explore their passion for motorsports but also to build lasting connections, strengthen their culture of contributing to greener, more sustainable world through tree plantation activity.”
