Tilaknagar Industries Limited, a leading Indian-Made Foreign Liquor manufacturer, has unveiled its new Blue Lagoon Premium Gin, featuring a blend of traditional craftsmanship and contemporary design. The premium gin is available in three variants: Orange, Lemon, and Plain.Tilaknagar Industries has revamped its Blue Lagoon Gin to expand its portfolio beyond brandy and penetrate East and North-East India, which holds potential for the IMFL segment.
The first phase of the launch is in Assam, with plans for further launches in other states. The brand’s tagline “Just Dive In” invites spirits enthusiasts to immerse themselves in the enchanting and flavorful realm of Blue Lagoon, showcasing its vibrant and playful packaging. Mr Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries Limited said, “We now aim to further strengthen our position and replicate our success in other IMFL segments by leveraging our expertise and knowledge.”
The new packaging for Blue Lagoon Gin features charming characters with sunglasses, vibrant colors, and emojis representing the product’s three variants. The clear bottle showcases the character’s exuberant personality, aligning with the company’s goal to offer aspirational brands to a more youthful and experimental audience, moving up the value chain.
