Tide India is transforming how small businesses operate across Bharat by offering a single digital platform that simplifies finance, administration, and payments for MSMEs. From hardware shops in Howrah to tuition centers in Kharagpur, entrepreneurs in West Bengal are adopting Tide’s app to overcome traditional hurdles like paperwork, long queues, and credit access issues.
The app allows users to register businesses via Udyam, apply for GST credentials online, make digital payments through UPI, and manage money transfers effortlessly. It also connects MSMEs with lending partners for quick credit access and offers fixed deposits yielding up to 9.1% interest. Soon, the Tide NCMC card will enable seamless travel on metros and buses, providing a full financial toolkit in one easy-to-use app.
Gurjodhpal Singh, CEO of Tide India, noted that empowering grassroots entrepreneurs is key to India’s economic progress, especially in states like West Bengal, where small businesses drive growth. In Kolkata, Tide’s intuitive platform is helping MSMEs manage their businesses efficiently. Kolkata’s entrepreneurs, known for their vibrant trade and commerce, are increasingly relying on digital tools like Tide to streamline operations, enhance financial control, and fuel expansion, signaling a major leap toward a digital-first economy in the region.