Tide, the biggest laundry brand globally and the leading fabric care brand in India from P&G, has announced their newest campaign #TideforTime with the launch of a new film. With this campaign, Tide is shining the spotlight on the story of many households across the country, where everyday tasks take up most of the hours, leaving little time for anything else.
The new #TideforTime film has already garnered more than 3MM views. Tide is also showing the way by highlighting simple ways in which families can make time. With its Double Power, Tide can provide superior cleaning in the soak or machine itself, resulting in lesser laundry time.
Sharat Verma, Chief Marketing Officer, P&G India and Vice President, Fabric Care said, “With #TideForTime, our endeavor is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’ This is also a reminder that by putting Tide to work and letting it deliver its superior cleaning, we can make some time for our lives and spend it on what we truly value.”