Tic Tac, has today announced the launch of ‘Tic Tac Seeds’ in two variations – Saunf and Ginger Elaichi flavor across India. Tic Tac innovated and developed ‘Tic Tac Seeds’ a crunchy shell filled with crushed seeds, that provides a long- lasting and unique taste experience. Positioned as refreshingly traditional, the ‘Seeds’ innovation, is a step towards strengthening Tic Tac’s presence in the refreshment category.
Tic Tac has also recently expanded its price proposition to Re. 1, that makes it accessible to a much larger set of consumers. Tic Tac Seeds will also be available at INR 1 and INR 10 price points. Tic Tac Seeds is a ‘Made in India” product, which is manufactured at the Ferrero India plant at Baramati, Pune. Commenting on the launch, Mr. Zoher Kapuswala, India Marketing Head – Tic Tac, Rocher, Nutella said, “The launch of Tic Tac Seeds not only marks the expansion of our product portfolio but also signifies our understanding of the consumer’s traditional taste. The new pricing strategy of INR 1 will allow us to expand our market base and make ‘Tic Tac Seeds’ accessible to a larger set of consumers.”