Thums Up, India’s homegrown beverage brand from The Coca-Cola Company, is all set to ignite the passion of cricket lovers as the official beverage partner of the ICC with its latest campaign, ‘Toofan Uthao, World Cup Jao.’ Thums Up’s campaign aims to address the inner dilemma of cricket fans in India regarding the ICC Men’s Cricket World Cup 2023 team’s win.
The Thums Up campaign highlights cricket’s unifying power in India, leveraging the passion of Indian cricket fans who consider themselves experts on the upcoming World Cup. This unique campaign showcases Thums Up’s commitment to connecting with Indian fans at a deeper level, using data, technology, and content to position the brand as the pulse of the nation during the ICC Men’s Cricket World Cup.
Tish Condeno, Senior Category Director, Sparkling Flavors, Coca Cola India and South-West Asia said, “Coupled with our split can packaging, Thums Up becomes the pulse of the nation during the ICC World cup.”India hosts World Cup, inviting fans to predict the winning team by purchasing Thums Up, finding a unique code, and collecting digital victory coins. Consumers can watch the game live.
