The Coca-Cola Company is launching ‘Thums Up Fan Pulse’, an immersive cricket experience in partnership with Disney+ Hotstar, aiming to revolutionize cricket engagement by amplifying every voice, fostering passionate discussions, and allowing unparalleled fan participation.
Thums Up Fan Pulse is a unique cricket content platform that allows fans to share opinions, interact with experts, and question “Will India Win?” The series, hosted by Harsha Bhogle, features top cricket experts like Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, and Dinesh Karthik, providing unique insights about the upcoming World Cup. The platform aims to transform the cricket content landscape. Tish Condeno, Senior Category Director for Sparkling Flavors, Coca-Cola India, and South-West Asia, discussed the launch of ‘Thums Up Fan Pulse’ and its partnership with Disney+ Hotstar, He said, “Our aim is to unite cricket enthusiasts, engage fans, and build up the excitement for the upcoming ICC World Cup.”
Thums Up is revolutionizing cricket fan engagement by integrating data, tech, and social listening. It provides personalized content experiences for cricket enthusiasts through various channels, encouraging participation and sharing of views on players, team India, and the World Cup.