Thums Up, a Coca-Cola brand, in association with the ICC Men’s Cricket World Cup, has launched “Tere andar ka har shaq mitaenge, Toofan hain, Cup to hum hi uthaenge.” campaign and urging fans to support the team and the event. The campaign features Bollywood star Shah Rukh Khan as the biggest fan and “Voice of Belief.”
Shah Rukh Khan will star in a film portraying the heart and mind of cricket fans, with the heart winning over the mind in their support for Team India. Thums Up, a platform that recognizes cricket as an integral part of India’s culture, has been supporting cricket fans through engaging conversations, highlighting players’ determination, and launching a fan pulse on Disney+ Hotstar to instill confidence in Team India’s victory.
The tournament’s unfolding emphasizes belief, with Shah Rukh Khan’s charismatic portrayal aiming to ignite faith among cricket enthusiasts in Team India, making the journey to victory even more thrilling. Shah Rukh Khan on his association with Thums Up, said, “This is a special one for India as the World Cup is happening in our own country and we must all cheer for our Toofans, rooting for them to create history one more time.”
