Toyota Kirloskar Motor (TKM) successfully concluded the ‘Great 4X4 Expedition’ in the western region, combining off-roading adventure with environmental conservation. The event, held from September 8th to 10th in Lonavala, attracted 4X4 enthusiasts and showcased the unique capabilities of Toyota’s SUVs. The flagship event began in May 2023 and has since progressed through the Western regional drive. Toyota’s primary focus is to connect with the 4×4 fraternity and create unforgettable experiences.
The expedition began in Lonavala and took participants on a scenic route to Rajmachi waterfalls. A convoy of Toyota 4×4 SUVs, including the Hilux, LC300, Fortuner, and Hyryder AWD, embarked on a thrilling adventure. These SUVs, known for their exceptional off-road capabilities and cutting-edge technology, exemplified unmatched performance and excitement in the drive experience. Participants included both Toyota and other SUV brands.
Commenting on Toyota’s engagement with 4X4 Community, Mr. Vikram Gulati, Country Head and Executive Vice President of Toyota Kirloskar Motor said, “Further, in our journey towards sustainability and carbon neutrality, we also undertook eco-efforts with virtual tree plantation, wherein NGO – Sankalp Taru planted saplings on behalf of each participant, thereby contributing positively to nature and our planet.”
