The “One Nation, One Fertiliser” theme or Pradhan Mantri Bhartiya Jan Urvarak Pariyojana was launched by the Central Government. This is the most important plant food initiative enforced by the Indian Government until date. below the theme, all kinds of fertilizers, whether or not carbamide, DAP or NPK, are going to be oversubscribed below the only brand “Bharat”. The theme seeks to standardize plant food brands across Bharat notwithstanding the corporate that manufactures them.
It aims to get rid of all confusions associated with the standard of fertilizers and their accessibility. Earlier, retailers were pushing the sale of sure brands to urge higher commission and makers square measure promoting their own merchandise through targeted ad campaign. This creates idea on fertilizers, forcing farmers to costlier alternatives. This will increase the costs of the fertilizers considerably.
The new theme is anticipated to minimise the price of fertilizers and increase their accessibility within the market. Creation of one complete for all fertilizers can scale back the cross-country movement of fertilizers, leading to massive freight subsidies. It will bring down competition between completely different makers and guarantee spare offer of fertilizers is offered across Bharat. It will unify the plant food brands across Bharat. below the new rule, the plant food makers square measure mandated to market their product below the brand Bharat.
