Bandhan Bank, one of the fastest-growing banks in the country, launched its integrated marketing campaign featuring the Bank’s brand ambassador, cricketing legend, Sourav Ganguly. The ‘Jahaan Bandhan, Wahaan Trust’ campaign emphasizes the ‘trust’ that the brand has been able to earn in a span of seven years as a Bank.
The campaign uses the analogy of Ganguly’s career,who became the Bank’s customer soon after the Bank was launched seven years ago, to showcase the trust of customers and stakeholders that the brand has been able to achieve. In the film, Ganguly is seen reminiscing the days when he wasn’t a star and there were only a few spectators at the ground. As he worked harder, started scoring runs, and established himself as a dependable member of the team, he gained the trust of millions and that brought more people to the stands. Exactly in the same manner, Bandhan started small as an NGO. As it started expanding and its work received recognition by stakeholders, Bandhan Bank gained the trust of people.
Bandhan Bank, in the last seven years, has established its presence in 34 states and union territories has more than 2.77 crore customers and its book size is nearly Rs.2 lakh crore.