Tata Consumer Products’ Tetley Green Tea has launched two innovative wellness offerings — Tetley Green Tea Slim Care with L-Carnitine and Tetley Green Tea Beauty Care with Biotin, aiming to redefine green tea for health-conscious consumers. This marks the first time green tea in India has been infused with these scientifically-backed natural nutrients.
Bollywood actor and fitness icon Kriti Sanon has been roped in as the brand ambassador, introducing the #NotYourRegularGreenTea campaign to showcase how the new variants combine functionality with flavor. “It’s smart, simple, refreshing and makes every cup count,” Sanon shared.
L-Carnitine, known to help burn body fat, and Biotin, known to support glowing skin and healthy hair, position Tetley’s new offerings at the intersection of taste and science. Puneet Das, President – Packaged Beverages, said, “Consumers today want efficacy with enjoyment — this range delivers both.” In Guwahati, where demand for functional beverages has seen a sharp uptick, retailers have welcomed the launch as timely. With growing urban wellness trends, Tetley’s innovation is expected to gain quick traction among health-aware buyers in the Northeast. The products are now available in stores and online across India.