Tetley Green Tea Immune, a leading Indian green tea brand, has launched a sequel to their successful #everyBODYcan campaign, focusing on the importance of addressing the unwarranted nicknames given to people of various body types based on their appearance. Tetley’s new campaign, ‘I am more than my nickname’, encourages people to embrace their abilities and fitness beyond their physical appearance.
The campaign emphasizes that a name doesn’t define one’s abilities, and Tetley’s film aims to help women realize their inner potential while considering both internal and external fitness.The empowering film from Tetley, challenges biases caused by nicknames and body shaming. The story follows a woman named ‘Golu’ who overcomes her nickname and the perceived judgment of others, proving that everybody can achieve greatness.
The film ends with a rallying battle cry from women of all body types, stating “My Body Can, Your Body Can, Every Body Can,” highlighting that they are more than their nicknames and appearances. Talking about the film, Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said, “This campaign yet again urges people to look beyond the body types/ surface level fitness and believe in themselves by focusing on feeling fit from inside out.”