As consumers increasingly look for small moments of pause amid busy lifestyles, green tea is steadily becoming part of everyday routines across different times of the day. Industry observations suggest that from mornings to late evenings, many consumers are incorporating green tea into their schedules as part of a balanced and mindful lifestyle. According to insights shared by Tetley, mornings are emerging as a preferred time for green tea consumption, with consumers choosing it alongside breakfast or before beginning their workday. The company said a warm cup of Tetley Green Tea is becoming part of calmer morning rituals for many households.
Afternoons, often marked by long work hours, meetings and screen time, are also witnessing growing preference for green tea as part of short reset breaks during the day. Tetley noted that consumers are increasingly using these moments to pause and refresh amid hectic schedules. The company further stated that green tea is gaining popularity during evening hours as well, with people adopting simple wind-down routines after demanding days. Tetley said the preparation of green tea is becoming associated with mindful living and daily balance.
Reflecting changing consumer preferences toward sustainable wellness habits, Tetley highlighted its Slim Care variant, which combines premium green tea with added L-Carnitine aimed at supporting body fat reduction when paired with balanced diets and regular physical activity. In Guwahati, retailers and beverage sellers are also witnessing rising consumer interest in green tea products, particularly among young professionals and health-conscious buyers seeking convenient wellness-focused beverage options as part of their daily routines.