Tata Tea launched its latest edition of #JaagoRe, Iss Baar #SabKeLiye #JaagoRe with an aim to spread awareness on a cause which is the need of the hour in the current state of Pandemic – urging people to lend a helping hand to those who have been a helping hand in their daily life.
Iss Baar #SabKeLiye #JaagoRe aims to sensitize people and urge them to help those who may need support in their Covid-19 vaccination journey. The initiative calls on individuals to come forward and offer assistance to everyday workers like maids, drivers, security guards and gardeners who may not have access to the right resources, platforms to register for their vaccination or may have limited access to knowledge on vaccination. At present people may be facing various challenges in their vaccination attempt, including lack of awareness, Covid19-related misconceptions, digital divide, technology, and language barriers. Iss Baar #SabKeLiye #JaagoRe is hopeful of addressing some of these by aiming to spread awareness and facilitating change.
Over the years, Tata Tea’s #JaagoRe initiative has become a clarion call for social awakening, with the brand and platform inspiring and facilitating genuine changes for a better society.